Palmer Celebrity Face Lift leads the trend within Plastic and Cosmetic Surgery
Today’s Wall Street Journal has an article that talks about the growing trend in Plastic and Cosmetic Surgery of people becoming more interested in minimally invasive surgical procedures as well as fillers and Botox/Dysport. If you’ve been reading this blog for the past 8 years, or so, you’ll see that we talked about this trend beginning almost 10 years ago. We happened to be honored in the late 1990’s by Tatler magazine naming us as one of the “world’s best” plastic and cosmetic surgeons in general and one of the “world’s best” Face Lift surgeons in particular…one of only two plastic and cosmetic surgeons receiving the coveted distinction in the entire world. I bring this up to highlight the point that I am very familiar with facelifts and the various Face Lift procedures having performed Facelifts for over 20 years both here in my Beverly Hills Surgery Center and in numerous Hospitals in the UK (London) for about 8 years. During that time, I have seen the increasing trend of the public move away from the 55-60 year olds who came in for a Browlift, Upper and lower eyelid lift and full face and neck lift, which was very common in the 1990’s to the 35 year olds who just wanted to start doing smaller, less invasive procedures so they could stop the effects of aging, on their face at a much earlier age. This became the montra of patients in the 2000’s and in 2010 the trend is increasing as the pace, of our lives more ever faster. Who has time for weeks, or months of swelling, bruising or non-activity? Who wants 6-8 hours of a general anesthetic and large or long incisions that are obvious to everyone? Who wants to age until they’re 60, only to have the “full monty” and look completely different after a complete face makeover? Answer: not many which was the jest of the wall street journal article.
When trends become mainstream, they can and often are taken too far. Remember Twiggy and the thin craze? How about the Waffe-look that plagued Hollywood leading ladies to the point even the star-crazed media cried “foul”? All of these are examples of a trend gone wrong. The quest for ever simplier, less invasive ways to make yourself look more youthful and attractive is no different. As the article points out, patients not interested in the large, more invasive traditional Facelifts kept seeking less and less invasive procedures until the results became un-aesthetic. Dermatologists were preaching “who needs surgery, you can just plump up the face with all sorts of fillers that are placed in all sorts of areas of the face”… While a little, or should we say the correct amount of Botox, Radiesse, Perlane, Restylane, Juvederm or Sculptra can create a wonderful aesthetic improvement in the face….more doesn’t equate with more aesthetic results and some people’s faces looked like “puffer fish” all swollen, round and puffy.
The message here is clear. Use fillers in a reasonable manner to create shape to the cheeks, chin and or jawline as well as filling the nasolabial folds, jowls and marrionette lines. Use a minimally invasive face lift procedure like our “Palmer Celebrity Lift” to tighten a loose muscle (SMAS or Platysma) layer and remove excess subcutaneous fat and skin. Combining the two techniques, or using Cheek Implants/Chin Implants is the appropriate way for your face to maintain a soft, naturally beautiful shape and appearance.